Between “Sign up” and “Join our community” it is natural for people to engage familiarly and warmly with the latter although both say the same thing.
Words translate into images and emotions in our brains. Even words that we don’t understand still evoke imagery and emotion. And that is the basis for marketing content.
Marketers have a holy list of words they chant regularly. This is because they work like a magic mantra in that they elicit the right responses and lead people to take the desired action.
It isn’t rocket science though nor do you have to be a psychologist to understand. Just some common sense and observation, as we are going to explain to you in this infographic.
Why do certain words or phrases work better than others to engage people?